Kinsale, County Cork - Ireland

Tour Design Principles behind our Escorted Group Tours

The way we think a tour should be...

When designing our Escorted Group Tours, we focus on five key principles that ensure every guest has the best possible experience. These principles guide everything from our itineraries to how we select our hotels and attractions.

The Perfect Pace

We think carefully about the itinerary of each day. A holiday should never feel like a race from one stop to the next. Each day is planned to feel rewarding, with plenty to see and do, but also time to relax, ask questions, and enjoy where you are. Some days will naturally be busier than others, depending on where we're heading, but across the whole tour we aim for balance. Guests often tell us that the leisurely tour experience is one of the things they value most.

Inclusivity & Transparency

Our tours are inclusive to the perfect level we believe makes for the best experience. A core belief to us is no upselling, no optional extras, and no sales pitches on the bus. If something is important to the tour experience, it's included. This doesn't mean that every minute is scripted — we often include free time to explore and dine out for example — but it's always done in a clear manner and we only offer time to explore, not upsells.

Transparency is very important to us here — you should know exactly what you get when you book with us. From the number of meals to the location of each hotel, you'll know exactly what is part of your tour before you travel. That clarity means no surprises along the way — just the perfectly balanced itinerary for a relaxed and enjoyable tour.

Smaller Group Sizes

We believe smaller groups make for a better touring experience. That's why our tours are capped at 26 guests. The result is more space and comfort on the coach to spread out, less waiting at attractions, and more chance to engage with your guide. Smaller groups simply make for a more personal and enjoyable experience.

Designed for True Value

We are very proud of the value our tours offer. On paper, many tours may look the same: hotels, meals, and attractions are all listed. But the difference is in the detail. With us, you get smaller groups, higher quality and more inclusions. We don't cut corners or shave things off - the hotels we include are carefully chosen for their quality and location, and the inclusions are complete. When you compare like for like, you'll often find that our tours give more — by making sure that more is included and every element is curated for the very best experience. That's what true value means to us.

Getting the Very Best from Your Destination

This requires real craft to get the perfect balance. Plenty of inclusions, whilst offering just the right amount of time to explore yourself. Seeing the very best sights and experiences that your destination has to offer, whilst uncovering some unique experiences along the way.

Our goal is always the same: to help you get the very best out of the places you've come all this way to see, using all our experience to make sure your tour is unforgettable.