Our Tours

Daniel Pressley

Research and Analysis Expert

Daniel does not work for My Ireland Tour directly. He has his own UK-based company that specialises in helping independent businesses like ours put the best possible information online. Offering this outside perspective, Daniel helps us to improve our products and our online user experience, while offering research insights and content strategy.

Daniel's research interests reach beyond tourism into areas such as clean energy, sustainability and digital innovation. His passion is for helping businesses and their customers make better decisions through data-driven insights.

Daniel Pressley

Daniel’s background

"After graduating from the University of Warwick in 2005, I completed a PhD while working as a part-time university lecturer and research assistant. By 2009, I was ready to move into the private sector as an entrepreneur. My first business (in music and events) was sold in 2016, and since then I have focused on helping small and medium-sized enterprises improve their online presence and digital marketing through data analysis and content strategy."

"When I'm not at my desk, I enjoy competing in functional fitness, exploring the landscape of Wales (where I live) and trying to keep up with my twin boys."

Key focus

"My task at My Ireland Tour is to help users make decisions and take actions based on the best information and analysis possible. I use real data to help people find the products and services that suit them best."

Education & Qualifications

University of Warwick
  • PhD Cultural Studies
  • BA (Hons, Dist) German Cultural Studies

Articles & Contributions for My Ireland Tour