As Head of Digital Content, Hilary manages our digital media across the website and social channels, ensuring travellers receive the best advice from our travel experts.
She applies her extensive experience to ensuring an accessible, high-quality digital journey for all our clients and potential guests. Her passion for photography, especially landscape and portrait photography, often sees her exploring Ireland's stunning outdoors with her camera in hand.

Following her success in re-designing and optimising a major group of Irish travel websites in 2007, Hilary spent the intervening years refining her digital strategy across a diverse range of industries. Having partnered with numerous Cork-based businesses over nearly two decades, she now brings this breadth of cross-sector expertise back to the travel world with My Ireland Tour.
As the wife of a magician, she has developed a sharp eye for detail - a skill that serves her just as well in content strategy as it does in trying to spot her husband's next sleight of hand!
"In my role as Head of Digital Content, I focus on showcasing the best of Ireland and My Ireland Tour in an honest and engaging way. As a local family-run business in Cork, we stand apart from global tour corporations by staying true to the personal, local experience our guests value."
"Our authenticity at My Ireland Tour is our strength, and this is key to our public-facing communications strategy."