My Ireland Tour Sustainability Policy 2024

1. Vision/mission/company ethos

At My Ireland Tour, our core values are to welcome our guests to Ireland and to do this in a sustainable way bringing business to local communities while being mindful of our impact on the local area and culture.

It is our vision to put together all the components of a tour to allow our guests to experience the beauty of our country, escorted by a knowledgeable, friendly, and local tour guide. This will include transport, hotels, meals, and attraction visits.

My Ireland Tour is aware that its business activities impact upon the environment, and we are committed to alleviating those negative impacts as it's our mission/vision.


2. UNWTO definition

At My Ireland Tour, we believe that sustainable tourism is tourism that takes full account of its current and future economic, social, and environmental impacts while addressing the needs of visitors, the industry, the environment, and host communities (UNWTO, n.d.). We, therefore, aim to reduce our negative effects and increase our positive impacts.


3. Continuous improvement

We will always look to improve ourselves and our work environment, seeking out new practices and ideas to help build a more sustainable tourism industry for ourselves and our guests. So far, we have changed our workflow to a completely digital office to remove the need for unnecessary printing, we are in the planning stages of installing solar panels on our office to move us to a more renewable cleaner source of energy, and we encourage members of our team to use public transport, cycle or walk to work rather than using a car where possible.


4. Measuring and reducing negative impacts


4.a Energy consumption

We commit to measuring our electricity consumption every 2 months and do the following to reduce consumption:


4.b Water consumption

We commit to measuring our water consumption every 2 months and do the following to reduce consumption:


4.c Waste production

We commit to measuring our waste consumption every 2 months and do the following to reduce consumption:


5. Ethical purchasing

At My Ireland Tour, we are committed to:


6. Responsible sustainability marketing

We know that it is important to communicate our efforts in an honest way. We are aware of the risk of greenwashing, and we, therefore, commit to:


We know we can't always get things right first time. We, therefore, commit to honestly communicating where we are on our journey and our improvements.


7. Social responsibility

We are conscious of the impact of our tour groups entering towns and villages throughout Ireland, and we will respect the people, nature, and local environment.

We will educate guests about local customs, traditions and conditions.

Where possible, we will choose attractions that promote local culture, heritage, and nature. We will strive to highlight small local towns and less visited communities of the country during our tours and encourage the use of their amenities and attractions.

We employ the expertise of local tour guides in communities, allowing them to highlight their towns and provide insight into their way of life, history, and culture. This will include guided walks and tours of areas/towns, and where areas allow, education on the local nature and landscape.


8. Supporting Biodiversity

To protect and conserve our local biodiversity, we: